2019 is the modern era of technology, innovation, and skills. Trends have been changing rapidly, and companies or employers don’t ask you about your CGPA or percentage now.HR managers question you about technical expertise, life skills, and soft skills.

Why is there a need for skill in 2019?

Every skill is essential, and every profession has a different impact on one’s life. Now People are getting jobs based on skills, so it has become necessary to get trained in those skills to compete with the modern lifestyle. Learning a new skill every time helps a person to perform better in his job and also at home, whether it is a soft skill or a technical skill.

Digital marketing is one of the most popular technical skill of the modern era. People are getting employ just of this skill and earning the right amount of salaries. Some are also doing freelancing in this skill.

What is the job of the digital marketer?

The job of the digital marketer is to;

  • Make marketing strategies
  • Planning and execute those strategies
  • Do marketing campaigns
  • Create marketing content
  • Do competitive analysis
  • Promote the company’s brand.

A digital marketer is responsible for advertisement and promotion of a product or service. He has to market the brand to increase customer or convert visitors into potential customers. Thus, increasing the sale of the company in short.

How can we become a good marketer?

Anyone can become a good marketer by learning a few tactics, terminology, and courses. The degree is not just here, but it is also not so easy. A person must have a hand on experience in basic concepts, sometimes required advanced and marketing tools.

How to learn digital marketing at home for entirely free?

There are a lot of free courses on GOOGLE and also paid courses available like udemy. Some institutions are also offering regular classes in digital marketing.

Here are some principal and high ranking factors in learning digital marketing at your home and also for free. Yes. It’s completely free:

  1. Search engine marketing:
  2. Email marketing
  3. Social media marketing
  4. Content marketing
  5. Digital marketing tools.
  6. Mobile marketing
  7. Video marketing
  8. Search engine marketing:

Search engine marketing includes SEM and pays per click. SEO is the process of ranking the web pages on the top pages of the Google engine. There are more than 200 ranking factors upon which Google decide which page to come first and which to come latest. A person who wants to learn digital marketing also has to learn SEO, as SEO is a vital part of marketing.

For better SEO,

  • Read blogs and articles available on GOOGLE CONSOLE HELP
  • Install GOOGLE ADWORDS and keep searching different keywords

SEO is the game of keywords because you can rank your web page well with primary and secondary keywords.

  1. Email Marketing:

Email marketing is still the fastest and effective way of marketing. Within no one, customer can get updated on various products and services.

To run successful email marketing, you should have an idea of your target customer.

To learn email marketing;

  • Read email marketing guide by Mail chimp
  • Download free email templates
  1. Social media marketing:

Social media marketing is a speedy way of getting traffic. Social media marketing includes marketing on Facebook, twitter, snap chat, tube.

For learning social media marketing;

  • Learn online Facebook courses (Free- Facebook)
  • Read blogs available on GOOGLE.
  • Free Buffer Tool and Hoot suite
  1. Content marketing:

Digital marketing is not possible with good content. You need good material to capture your target audience. Content marketing is to create unique and quality content for the right audience at the right time.

A person should have the best writing skills to become good digital marketin.,

For good content marketing read;

  • Content Marketing Made Simple: A Step-by-Step Guide by Neil Patel.
  • Free marketing course available in Hub Spot
  • Practice on Google Drive (free)
  • Check error-free content on Grammarly and Hemingway app
  1. Digital marketing tools:

It requires much practice to learn tactics and terminology of digital marketing.

Many resources and tools are completely free. Some of the tools for good practicing is;

  • GOOGLE Ad word
  • GOOGLE planner io.
  • Ubersuggest
  • Google Search console
  • Google Analytics

Summary of the article:

Professional digital marketer should update himself with new tactics and ranking factors. He should be a fast learner to compete for competitive and to bring customers’ for his client. Also, he can build strong teams and best communicator.

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