Why Marketing Research Is Important For a Business Success
It is essential to satisfy the customer to facilitate any trade. Companies that care about customer needs, needs, and demands, success becomes their destiny. As customer perceptions and attitudes change over time, it is essential to maintain their market share on an annual basis. Or it is imperative to have research on it in two to three years so that you can periodically find out about customer demeanor, develop your strategy accordingly, and set up a successful business model.
٭… It is imperative to keep the customer’s needs and desires fully in mind when creating a product, for which it is essential that all information about the customer be included, if we give up marketing research, then our competitors. Will go a long way
Marketing research takes place in various stages. Let’s take a look at these steps:
Do not point out the problems
First of all, it is essential to point out why we are doing research? What are the issues we are facing in the market that require information? For example, we have one million rupees, should we bring a new product to the market or not? How many customers would like our product? What do we need to know about this? Identify all these things. If we do not correctly identify the problems before doing the research, then millions of our rupees will be wasted and time will be lost.
Determine the resources
How much time can we spend on getting information? How much money can we spend on this work and from what sources can we leverage it? Define all these resources. There are usually two types of sources available to us for information:
- Primary data
- Secondary data
Preliminary material refers to the information that the researcher initially obtains through his or her efforts. There is already no content in this series. For this type of research, survey reports, observations, and interviews are supported.
Secondary Content Information that is already collected. The researcher uses the slightest modifications to his existing problems. This information is usually obtained from trade magazines, libraries, census, electronic databases, structured interviews, information programs and websites of other companies and more.
When collecting information, we resort to secondary content first, as it becomes readily available and costs less to acquire. We then meet our needs through primary data. It is essential to set the following steps:
Select specific individuals
We have limited time and other resources to obtain information. In the case of these limited resources, it is impossible to contact all the people, so few people are selected to achieve the goal. These individuals are representative of the public. These specific individuals can be chosen in different ways. Sometimes people with similar characteristics are grouped, then a group is selected. Sometimes a quota of individuals of all types is set, for example, 1000 men between the ages of 20 and 30, 1000 men between the ages of 50 and 60, and 90 children, etc. Similarly, people are selected in many other ways.
Prepare a questionnaire
A questionnaire is a list of questions that we ask specific representatives of the public as we collect information. There are two types of questions:Questions that are answered in just one word. For example: How do you like our product, the answer might be “good” or “bad.”
Questions whose answers consist of short sentences. For example: Why our product is not purchased, it will be answered in brief.
Interview with experts
Interview with psychologists and statisticians. Statisticians can guide the census accurately, while psychologists can analyze customer behavior.
Collect information by conducting various surveys through the questionnaire. Studies can be done in different ways. Sometimes the questions are asked face to face with the representatives of the public, sometimes the inquiry is sent to the representatives by email and occasionally by telephone the questions are asked. In addition to surveys, information is also collected through observations.
Two things to keep in mind when collecting information are essential. The data is complete, accurate, and relevant to the issues.